a Discord-based fantasy & sci-fi book club and community

The Lit Coven

a developing case study

Platforms:

Twitter
Instagram
Discord
BAND

TheLitCoven.com

2015—2021

MY ROLE:

Co-founder
Naming
Logo Design
Graphic Design
Copywriting
Programming
Creative Direction
Photography
Video Production
Content Curation
Audience Research
Community Engagement
Social Media Strategy
Website Development
Discord Moderation

Founded in 2015 by 4 friends via Twitter, seeking to share their love for “those weird books” they read (or so people IRL call them). The book club quickly outgrew tweeting back and forth, and moved to GroupMe, a group messaging app, as more Twitter users became interested in reading together. However, GroupMe, at the time, only allowed 16 members in a group chat and the book club was becoming more organized, and needed something more dynamic.

This was just before Discord initially released (May 13, 2015), so taking inspiration from online gaming groups using BAND, we migrated our group to communicate in different chat rooms, have a main group feed, and schedule calendar events.

The Lit Coven of the present, calls Discord home and has grown into a space for readers to come together, make friends, read books, and support each other.

View this profile on Instagram

The Lit Coven (@thelitcoven) • Instagram photos and videos

examples of work

Instagram Story Series

Each of the five 14-second videos announce the books chosen to vote for and their description, for The Lit Coven’s member poll to decide the next two month’s book choices.

Sharing via Instagram creates awareness and provides value to followers by serving the book descriptions directly to them, instead of having to remember or write down book titles and searching on their own.

Design: Paige Craft

)" class="et_pb_video_overlay et_multi_view_hidden">
A screenshot of an Instagram post from The Lit Coven with an image that says "Need a space to share the book feels? We've Got You. Link in Bio to join" with the Discord Logo. The caption reads, "Well, we're jumping into 2021 with The Feels of all sorts, but having a spot to go for specifics has always been a help. The Lit Coven is coming up on our 6th-year together."

Awareness & Engagement

This was posted in January (2021) when engagement is usually slower on social media and in the Discord channels.
I received feedback that some of their social media followers weren’t aware that The Lit Coven is based on Discord; along with a sentiment of “I wish I had a book club” gathered from social listening; I wanted to get The Lit Coven on the radar of the existing members and followers.

The image allows for a peek into the channel set-up within Discord, as the unknown often deters.

This post achieved the objectives of converting Instagram followers into Discord members and increasing reach.

Design and copy: Paige Craft

155 Accounts Reached
• 111 Followers
• 44 Non-Followers

186 Impressions
• 108 From Home
• 54 From Profile
• 14 From Hashtags
• 10 From Other

28 Content Interactions
• 20 Likes
• 5 Shares
• 2 Comments
• 1 Save

19 Profile Activity
• 11 Profile Visits
• 5 Website Taps
• 3 Follows

Infographic

This was shared with our Discord community after an end-of-the-year survey. Other statistics remained admin-facing only.

To increase survey participation within our digital community, the survey is announced shortly before it goes live, to create awareness. There is a set timeline of 1-2 weeks for members to take the survey, with reminders throughout.

We use feedback from the survey to shape programming and experience.

Design, copy, survey facilitation: Paige Craft

A screenshot of an Instagram post from The Lit Coven with an image that says "Need a space to share the book feels? We've Got You. Link in Bio to join" with the Discord Logo. The caption reads, "Well, we're jumping into 2021 with The Feels of all sorts, but having a spot to go for specifics has always been a help. The Lit Coven is coming up on our 6th-year together."

Let's

Work

Together

Located in the US  |  Central (-6 GMT/UTC)

Omaha - Council Bluffs, NE - IA

home

privacy policy

Paige Craft || Moonstorm Design LLC © 2017-2022